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KEYWORD RESEARCH - AN ESSENTIAL ASPECT OF SEO




Keyword research is one of the 3 most important SEO factors, as well as link building and content marketing.

Web sites with many organic searches differ from those without - in terms of keyword choice.

The use of effective keyword research tools will enable individuals and businesses to find a popular / profitable niche, locate related markets, be part of organic searches to drive traffic to their site and promote their business. products / services by making them more efficient.


What does keyword mean?



This is a specific word that users enter into a search engine to find what they are looking for.

For example, when a single keyword, such as SEO, is entered into a search engine such as Google, it provides everything related to SEO and is relevant to the search for a user, depending on most common queries in this area.

The results are ranked in order of priority according to Google's most interesting search criteria and those that best match his query.


Why is it important to use long tail keywords?


An example of a long-tail keyword is "SEO Tips for Blogs". This research topic is more specific than the simple "SEO" and, although there are fewer searches in the search engines, the search results would probably be more relevant to the subject searched by a user.

In fact, the use of long-tail keywords is more effective because they allow users to delete any traffic that does not find this topic useful. At the same time, this minimizes competition because long keywords are rarely used on other sites.

Only a few people are looking for longer and more specific keywords, but it is more likely that a website will rank high as there is less competition. In addition, it is more likely that most pages will not be optimized for such long keywords.

Using a long tail keyword is very useful because it is more specific than the word "SEO", which search engines might think about according to different relevant topics, such as "SEO tools", "SEO systems", "SEO for companies "and" modifications ". in SEO ", among others.

Web sites with specific keywords have a better chance of being ranked at the top for these long-tail keywords.


Keyword Difficulty


The next step in finding the right keywords to target is to understand how difficult keywords are to rank at the top of search engines. Once users are able to think of a number of key words that answer these critical questions, they can ask themselves the following questions:

Do many people search for these keywords?
Is their website competitive enough?
Are there many sites that also target the same keywords?
It is important to know if the chosen keywords would rank well in the search engines.
A website can contain what people are looking for, the best answers to their questions, and generate substantial revenue from those keywords. However, if it is impossible to find because of intense competition, all SEO efforts are successful. to waste.

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