A BRIEF INTRODUCTION TO SEO AND BEST PRACTICES



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Search Engine Optimization (SEO) is an internet marketing strategy that increases the traffic generated on websites by increasing the visibility of websites in search engines such as Bing and Google. If you can make full use of your company's search engines, your growth rate and traffic will increase as never before.

The higher the SEO in websites, the higher the website ranks on the Search Engine Results (SERP) page and more traffic is generated on the website. You will find below some research facts demonstrating the importance of SEO:

93% of website traffic comes from a search engine;
67,000 searches are done on Google every second;
Having the first position on Google has more than 34% clickthrough rate;
Almost 75% of users do not scroll down the first page of Google.
Nearly 80% of users ignore paid ads in search results.
58% of all searches come from mobile devices.
These are among some proven facts and statistics in SEO. Do not forget that this industry is constantly evolving and that your company must evolve as much as possible with it. Below are the basic SEO strategies you would need to increase your website rankings:


Keyword optimization


SEO keywords are keywords or phrases in your web content that allow your website to be found through search engines. You use them according to the niche you are writing on, and anyone who searches on certain keywords involving this niche can easily find your website. In this way, they help you direct a targeted audience to your website and increase your traffic.


Title tags


Every web content you produce must be marked in the title. That is, the title, the header, and the sub-headers must have at least one keyword related to the niche you are talking about. This allows Google to easily locate your article among others when certain keywords are searched. It all starts with the title.

And do not forget to make your title sufficiently informative and intriguing to attract a targeted audience.


Meta descriptions


The meta-description is an excerpt that summarizes the content of a web page. Meta-descriptions are displayed when there are site-related keywords searched for in search engines. This is crucial for page referencing and encourages target audiences to click on your website.


Engaging Content


This is by far the most important thing of all. What is the point of doing all of the above if the content itself is not interesting? After inviting as many people to your website, what would they do if the content itself was a problem? Is your call to action strong in itself? Are your blog posts just random information that does not relate to your niche? Are you writing just for fun? Or worse, do not you write at all?

People will not read anything if there is no connection to what they are looking for. This would only increase your website's bounce rates and reduce your website's ranking on Google, which would result in a reduction in your traffic. Make sure you do adequate research on everything you write on your website and add references if necessary. Because if the content itself is lacking, all the work would have been for nothing.

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