10 SEO techniques that you probably did not already know

Nowadays, just about every business owner knows that search engine optimization (SEO) is important. That's why companies are spending billions of dollars to improve their SEO game.

In fact, SEO spending is expected to reach $ 79.27 billion by 2020!

Would you like to improve your company's SEO strategy? You do not know what practices to put in place?

If you do not know where to place your attention on SEO techniques, keep reading.

Below you'll find ten exceptional techniques that will help you improve your rankings and take your digital marketing strategy to the next level.

1. Start creating backlinks

If you are not already creating back links to your blogs, now is the time to start.

Many people try to compare incoming and outgoing backlinks and claim that one is more important than the other, but the truth is that they are both important.

Inbound links begin with an outside site and send visitors to your site, while outbound links start with your site and send visitors to another authoritative page.

Both types of links help visitors navigate your site and get the most out of it. They also help your site to rank higher on the search engine results pages.

2. Use videos

The use of video is exploding nowadays and shows no signs of slowing down.

Adding videos to your blogs or uploading them to YouTube is a great way to market your brand and attract new audiences to your website.

The key is to optimize your video descriptions. Write a long description of each video and make sure it contains the keywords you want to rank.

Remember that search engines rely on video descriptions to determine what they are and whether they are relevant to the search.

3. Use images

Also make sure you use images in your blogs. If you optimize your images properly, you can increase the number of people visiting your website.

When publishing images, be sure to include a description that contains the keywords for which you want to rank. Do not leave this section empty!

4. Rename your images

When adding image descriptions, be sure to rename your images as well.

Search engines pay close attention to image names and you can generate a lot more traffic if your images have been renamed to include the keywords you want to rank online.

Use a descriptive name that helps people understand the content of your blog and whether it's relevant or not.

5. Use the right plug-ins

It is also important to make sure that you use the plug-ins offered by WordPress.

It's easy to feel overwhelmed by all WordPress plug-ins, but there are some very useful ones that can take your blog and website to the next level when it comes to SEO.

A plug-in that everyone should use is the Yoast SEO plug-in.

Yoast SEO analyzes articles from your blog in search of content and general search engine optimization and tells you what you can do to improve them.

6. Update old blogs

An excellent tactic to improve your search engine ranking without writing a brand new blog is to update an old blog that has worked well in the past.

Updating blog articles with new information and new images can revitalize it and make sure it's seen by a whole new audience.

Updating old blogs also helps improve your site's bounce rate. The more people spend time on your website, the more positive it will be perceived by search engines like Google.

7. Avoid duplicate content

Refresh a blog post is one thing. This is another way to copy it word for word and try to make it look like a brand new one.

Google does not mind updating your pages. In fact, it's encouraging. You do not mind if you publish duplicate content, however.

Make sure your messages are always original and never copy / paste someone else's blog content to yours. Not only is this unethical, but you will also be penalized by Google if you steal someone else's content.

8. Extend your content

The longer your blog content is, the better. Try to make sure all the articles in your blog contain at least 500 words, if not more.

If it is difficult for you to write 500 words, you may need to reconsider the topics you are trying to deal with.

You may need to do additional keyword research to determine other topics that you can discuss in more detail.

9. Update regularly

Do not forget to update your site regularly. Updating your blog articles is a good place to start, but keeping your website as up-to-date as possible will help you further improve your SEO game.

Ideally, you will update your site at least once a week.

This shows the search engines that you are dedicated to keeping things fresh and providing the most relevant content to your visitors. If you really want to be a superstar, update it once a day.

10. Improve the loading speed of the site

Finally, make sure your site loads as quickly as possible.

People have little attention these days, and they will not wait long for your site to be loaded. If it takes more than two seconds, they will get bored and go elsewhere.

Resizing your images is a great way to improve your loading speed. There are also many free tools (including one from Google) that measure how fast your page loads and how you can improve it.

Learn more about SEO techniques today
You think you have exhausted all your options in digital marketing and SEO techniques? Think you!

Try to implement one (or more) of these techniques in your digital marketing strategy today and you'll be surprised at the results you see.

Not sure if your SEO strategy works? Do not know if you really see the results of the changes you made?

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