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10 SEO Tips to Achieve Better SEO Rankings

Search engine optimization is an important part of a company's website strategy. In fact, a recent study shows that 93% of online activities start with search engines. And your ranking for certain keywords will depend on your domain authority, which is of course affected by other SEO factors. However, Google and other search engines such as Yahoo and Bing are constantly modifying their algorithms to create a better search experience for their users. That's why it's important for small business owners and marketers to stay abreast of the latest SEO tips if they want to continue to rank higher in the search engines.

We made it easy for you. Below are some of the best SEO tips you can use in 2018 and beyond to improve your SEO ranking and bring more qualified leads to your website.

Do you want it to be even easier? No problem. We will do all the work for you. Contact us, tell us more about your business goals and we'll take it from there.

1. Make your website faster.

The speed of the site is one of the most neglected SEO tips. Since 2010, Google uses the speed of the site as ranking factor in SEO. Nearly 50% of Internet users expect a website to load in 2 seconds, but many will drop it if they fail within 3 seconds. This shows that the speed of the site is not only important for search engines, but also for search engine users who may decide not to return to your site if the loading time is too long.

Some different elements contribute to the speed of your site. One of the most important components of your site that can affect speed are your images. When you compress your images, you can reduce the page size by up to 30 or 40 percent. This results in faster loading of pages for visitors to your site.

Optimizing your images can have a dramatic effect on the speed of your site, but it's not the only thing you can do to increase the speed of your site. Here are some SEO tips that you can use to reduce site loading times and improve the overall ranking of search engines:

Review the elements of the page. Review the elements of each site page to ensure that you do not provide unnecessary elements that add loading time to your site.
Enable browser caching. Browser caching allows frequent visitors to enjoy faster loading times by storing items from your site pages in a cache or temporary storage.
Reduce the plugins. Another way to improve site load times is to disable and remove all unnecessary plug-ins on your site and get rid of those that slow down your site's speed.
These are just a few ways to work to make your website faster. However, it is important to keep in mind that a number of technical factors affecting the loading time of your pages may not even be taken into account. If you are struggling to improve the speed of your site, you can consult a professional website design company. Those who specialize in web design and development services will take into account all the factors of your site to improve your loading times.

2. Secure your site with HTTPS.

Another of our best SEO tips is to secure your website. If you have not done so already, it's time to move from your site to HTTPS. HTTPS is a more secure version of the http web protocol. HTTPS works with SSL or Secure Sockets Layer to communicate information more securely. HTTPS encrypts data for security reasons, which does not allow the data to be modified or corrupted during transmission. This provides a safer and more secure experience for visitors to your site.

In addition to helping you improve the security of your site, HTTPS also has SEO benefits. On the one hand, Google prefers HTTPS. In fact, as of October 2017, Google warns users of Chrome sites that access non-HTTPS sites that the page is not secure. This can lead potential prospects to turn away from your site before they even arrive. Google has also included it as a ranking factor in its search engine algorithm because the search engine wants to provide the safest possible experience for search engine users.

A further advantage of switching to HTTPS is that it provides more accurate data on SEO traffic in Google Analytics. On an HTTP site, traffic from referral sources can often appear as direct traffic. However, with an HTTPS site, the return domain is visible, allowing you to see more precisely where your site's traffic comes from.

3. Optimize the mobile version of your site.

Although many brands consider a mobile-friendly website as a fun tool to use, the truth is that Google makes it more imperative that brands have a site that caters to the mobile visitor. Starting in 2015, Google has prioritized mobile responsive sites in its search results. This should come as no surprise as, according to a recent BrightEdge study, 57% of web traffic comes from mobile devices.

You can use Google's Google Mobile Friendly test tool to see if your website is compatible with mobile phones.

When creating your mobile site, it is important to note that there is a difference between the ranking of keywords on mobile and on the desktop. For this reason, it is important that you work on creating mobile site content that is optimized for the user on the go. Mobile First content needs to be fast and easy to read on smaller device screens. Similarly, you must ensure that images load quickly and that pages are easily accessible and can be scrolled from mobile devices. Take advantage of one of the most important SEO tips and start optimizing your website.

4. Improve traffic and engagement statistics.

There is plenty of evidence to suggest that Google rewards websites with strong user engagement. When it comes to SEO, user engagement is often measured by the amount of time the user spends on your site. The more users spend time on a site, the more likely they are to be involved with the content they find there.

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Generally, a longer average time on the site gives a higher overall organic position on the Google search engine results page.

A recent study by Backlinko showed that there was also a correlation between bounce rates, or the percentage of visitors leaving your site without interaction, and search engine ranking:

More time spent on a site and lower bounce rates tell Google that users interact with the content because they find it useful. Since the search engine only wants to provide the best search results to its users, it will reward sites with more commitment.

You can improve traffic efficiency and engagement metrics to improve your site's ranking in several ways:

Make your content easy to read. If you want to keep users on your site longer, you need to make sure your content is easy to read. Keep your sentences and paragraphs short to improve readability. You also need to use headers and bullets to separate the text and make it easier to analyze your content.
Use images in your content. Using high quality, compelling images in your content helps divide some of the text while keeping your audience engaged.
Provide a value at the beginning of the content. If you want users to continue reading, you will need to give the most valuable information at the beginning of your blog or site page. This will help them determine whether or not they want to continue reading.

In addition to optimizing your content to encourage user engagement, you should also work to improve your bounce rate. A number of factors can affect your bounce rate. But you can start by improving the user experience, which we'll discuss later in the next article on our list of SEO tips.

5. Focus on the user experience of your website.

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User experience is an important part of SEO efforts, lead generation and conversion. You want your website to be easy to use so that visitors can find the information they need and move on to the next step of their buyer's journey. Google wants to ensure that we provide the highest quality search engine results to favor sites with a positive user experience.

Here are some tips to improve the user experience (and your ranking in search engines):

Make your site easy to navigate using simple menu navigation with clearly enumerated categories. Site users must be able to navigate a page without skipping hoops.
Simplify your site design by allowing users to easily find what they are looking for. This includes the use of a clean and easy-to-read color scheme and font.
Develop an optimized and easy-to-read page content. This includes using headers (H1 tags) and categories to help users find the content they are looking for.
Just like improving site speed, creating a better user experience can be a complex process. If you're ready to work with a team of professional web designers, be sure to check out our website design FAQ to find out what to expect.

6. Create attractive and valuable content.

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Content marketing also plays an important role in helping your business improve your search engine rankings. Not only does the content allow you to target certain keywords and topics your preferred buyers are looking for, but it is also a vital opportunity to connect with your readers and provide you with real value that can differentiate you from the competition.

To create interesting and interesting content, you must research your target market to determine the topics that interest them the most. Your content must go beyond the explanation of your products or services and the discussion of the benefits that your brand can bring to consumers. If you really want to meet consumers at every step of the buyer's journey, you need to create content that explores their challenges and concerns, while explaining how your brand can add value to their lives.

Content is always king, so you need unique, high-quality, long-form content if you want to access search engines. Yes, 500 word articles are no longer recommended now. It's a thing of the past. With tons of competing articles for the same keywords, Google now considers the number of words as content for creating links.

In addition to choosing topics that are relevant to your audience, you should also pay close attention to the search terms. Do keyword research to find out how buyers are looking for products and services like yours and what search terms they use to find the most important topics for them. Once you've done your keyword research, you'll be able to optimize your content for the search engines.

Another important factor regarding content and search engines is the freshness of your content. Search engines reward sites that regularly offer new content. This is where your blog comes in. By creating quality blog content on a consistent basis, you are helping to create more indexable pages for search engines and more opportunities to reach your prospects!

7. Strengthen your presence on social media.

This is one of our SEO tips. But listen to us. Social media plays an important role in your search engine optimization strategy. First, your social media profiles rank in the search engines. In fact, for many companies, their social networking profiles will appear in the top results of the search listings, including the brand name. This means that your prospects can click on your social networking pages to find out more about your brand.

SEO tips:

Our Facebook, Twitter, LinkedIn and YouTube pages appear on the first page of search results when you search for "LYFE Marketing".

Another important thing to consider is how links to your company's content on social media can play an important role in improving your search rank. That's why it's so important for brands to share quality content on their social media pages. When others link to this content on their own pages, it can help create authority for your content by telling search engines that other users find the content on your site interesting enough to share.

Remember that the best social media channels are often used as search engines. Later in our list of SEO tips, we will enter more detail on YouTube as a search engine. However, users also search for topics on Facebook, Instagram, Twitter, Pinterest, etc. This means that the more you are present and involved on these channels, the more you will have the opportunity to connect with qualified prospects.

8. Use long tail keywords in your SEO strategy.

Using long tail keywords in your SEO strategy is one of the most basic SEO tips.

Long-tail keywords are keywords or longer and more specific phrases than general keywords, often limited to one or two words. These are important to use in your keyword SEO strategy as they will help you generate more specific traffic and qualified leads on your website.

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As you can see in this chart, long tail keywords make up the largest percentage of search traffic.

Although long-tail keywords tend to generate less traffic to your site, the traffic they report is more relevant. This means that users who visit your site are more likely to be interested in your product or service. In addition, the more specific your keywords and phrases are, the less you will have to face the competition for these keywords on the search engines.

By focusing on long-tail keywords, your business will have a better chance of ranking on the first page of Google for relevant keywords. For example, if you try to rank general keywords that generate millions of results on Google, you'll have a harder time competing with larger, more reputable sites that already have a lot of popular content on offer. However, with a less competitive long tail keyword, you have the opportunity to position yourself on the search engine results page, which generates more traffic to your site.

9. Optimize site content for selected Google snippets.

Optimizing site content for selected Google snippets is one of our new SEO tips. Extracts offered on Google have become very popular with users of search engines. These short answers, located at the top of the search engine results page, help researchers get answers to their questions quickly and efficiently. In the future, it is important for companies to optimize their content to increase their chances of appearing in these excerpts.

This is an example of Google Snippet result. Note that under the main result is a list of similar additional questions with a drop-down list that provides even faster answers.

You can improve your chances of appearing in a Google Snippet snippet at the top of the search engine results page in several ways. Start by looking at the types of content you can develop as questions and answers. It is therefore as simple as possible for Google to extract this content into the selected fragment. You can also use lists, tables, and charts because this type of content may also appear in these snippets.

10. Create more optimized online video content.

Did you know that 55% of all keyword searches by Google return at least one video result? Indeed, search engine users love video content and Google wants to provide the kind of results that will be most valuable to their users. By creating more optimized online video content, you can improve your chances of appearing in Google's video search results.

In addition to creating and publishing more video content, you will also want to focus on YouTube optimization. Of the video results displayed on the Google search engine results page, 82% are from YouTube. This should come as no surprise since YouTube is the second most popular search engine, with more than 3 billion searches per month.

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This infographic shows how popular YouTube is (and powerful) among Internet users.

Consider the following points when optimizing your YouTube video content for search engines:

Create a friendly video title for SEO and prompt users to click. Use keywords near the beginning of the video title and make sure it clearly indicates the content of the video.
Develop an engaging video description that will help Google's robots "read" the content of your video. It is important to include keywords, but also to be as descriptive as possible, so that Google and readers know what your video will be made of.
Use attractive thumbnails that prompt users to click on your video content. Although Google may not consider this when ranking your content, the user will determine whether or not to view your content based on these thumbnails.
Another tip to improving the performance of your videos in YouTube and Google searches is to create longer content. Although some topics may be suitable for a short 5-minute video, you should also work to create longer videos that deepen certain topics. Try to create at least a few videos with a duration of 15 to 30 minutes. You can even have content, such as webinars on demand, that can last an hour or more.

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