4 brilliant tips for your law firm to appear on the Google home page




The demand for legal services in the United States is strong. In fact, the country is expected to have 65,000 new lawyers over the next seven years. Although legal professionals are in demand, there is also fierce competition to attract new clients.

Google is one of the most effective resources for attracting new customers. This leaves many legal minds wondering how to get the firm's website on the first page of a Google search.

Read on to find out more about SEO for law firms. SEO is an effective way to drive web traffic and expand your customer base.


1. Start a blog

The first step to increase web traffic is the creation of a legal blog. For starters, this is a place to show the legal expertise of your business. Here you can tackle complex topics and give free legal advice.

A legal blog is where you will execute search engine optimization (SEO) strategies. Publishing quality content, along with SEO tactics, is an effective way to attract new customers.


2. Use targeted keywords

The algorithms used by Google to rank websites are largely based on keywords. Imagine a scenario in which a potential customer is looking for divorce lawyers near Los Angeles.

Google then searches for hyperlinks on the Web, including the keyword used by the customer. Each blog post or web page on your website must use strategically targeted keywords. In this case, write a blog post about hiring the best divorce lawyers near Los Angeles.

Start by brainstorming about the targeted keywords that potential customers are likely to use. There are tools like Google Keyword Planner that will help you search for effective tools. Then, incorporate these keywords generously into new blog posts.


3. Anchors of Authority

Becoming a legal authority in your specialized field has SEO benefits. By producing quality content and building an excellent reputation, online resources will certainly create links to your website.

Some refer to this as a backlink. To start the process, you can pay a small fee to legal directories to link to your page.

Another easy way to create backlinks is to register with the Better Business Bureau. Some find success by offering small grants so that colleges can build upstream links to your website.


4. Share on social media

The increase in web traffic has a positive impact on your ranking on Google. A proven way to drive traffic to your site is to share content on social media.

For example, potential customers may see an overview indicating that GLM believes a 5X return is needed to grow your business. Then they are redirected to your website when they click on an image or hyperlink.

There are various effective social media platforms for lawyers. Facebook has the most users and is the best to attract local businesses.

However, Generation Y and Generation Z prefer video content to written articles. Social media platforms like YouTube and Instagram are compatible with video.


A summary of SEO for law firms

SEO is a powerful tool to drive traffic to your website. Steps such as using targeted keywords are certain to improve your ranking on Google.

If you enjoyed this article on SEO for law firms, check out our blog for more content.

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