7 THINGS THAT SEO TOOLS CAN NOT TELL YOU



seo,seo tools,seo tutorial,seo tool,seo 2019,seo tips,seo tools for youtube,best seo tools for website,seo tools for blogger,seo tools for website,best seo tools for beginners,what is seo,seo optimization tools,seo ranking tools,keyword research tools,seo backlinks tools,seo tools free,best seo tools,seo tutorial for beginners,search engine optimization,seo tools 2019,seo techniques,website seo
7 things that SEO tools can not tell you

We all rely on specific tools to do our job as SEO professionals.

We often turn to tools that save us the most time while providing the best information.

This combination of tools from our stack includes those we've been relying on for a long time, as well as the ones we're testing or that have appeared recently.

With the number of tools available and the growing costs of many of the major platforms, we must demand more than ever the technology we use.

The problem is that our trust in the tools can keep us too deep in our silos and thinking about SEO.

There are seven distinct things that SEO tools can not tell us and that we need to stay conscious and push to fill the gaps.


1. What should your goals be?


Many tools help us to research the beginning of SEO engagements.

Whether it's keyword research, competitive research, or auditing tools to understand the current state of technical issues on a website, we rely on technology early on.

The sometimes significant differences in the data provided by different keyword search tools should indicate to us that we should act slightly.

Google's Keyword Tool is a paid search tool. All other keyword research tools are based on third-party data or also on paid search data from the Keyword Tool.

Our interpretation of these data and the use of different tools are often the ones we use to set goals with stakeholders or customers.

Unfortunately, they are not all aware that these numbers are not literal and are based on sampling, estimation, rounding and historical data.

None of them can tell us what our real goals in terms of positioning, impressions, traffic and conversions should be. We must do our best to determine them based on the tools and industry data available and to take them into account.


2. How many leads or sales you will get


When I do research and provide projection data as part of the proposal and discovery process, I often tell clients and remind them that the deeper the levels, the more inaccurate the estimate.

If I use a tool to search by keyword and then reference data to project impressions, traffic, and conversions, I superimpose estimates over estimates.

We all understand the need to justify our efforts, but the more we take data from different sources to try to predict how our efforts will work, the more variables and risks we put into play.

This might look like a classic dodging question by SEO.

I do not advocate saying "trust me", but we must also stress that the tools at our disposal are not smart enough (at the moment) to tell us exactly how our SEO campaign works.


3. Guaranteed or promised performance


Artificial intelligence and machine learning are improving rapidly. However, currently, in the field of SEO, available tools that use it can still not give rise to a guarantee or a promise.

Projections and simulations are based on past or future trends.

In addition, site audit tools provide a programmatic view of a site and rely on technical factors. They do not have a global vision of the content or all the factors that influence search engine rankings.

Reliance on and assume that by addressing all the issues of a site audit and focusing on specific keywords and rankings as being the holy grail in terms of driving performance when we reach them, it is dangerous.

We have the ability to forecast based on the tools and data available, but no promise in terms of performance.


4. What does the future hold?


The tools we have now are based on the search algorithms we have now. Data is often linked to the last 90 days or years.

All of this is looking at the present or the recent past to identify trends and conclusions.

Ranking factors change.

Machine learning is already in Google's algorithm.

Competitors in most industries routinely do their own SEO, content updates, website launches, and mobile targets.

The main constant of SEO is the change and the technology we use reacts and adapts or is abandoned.


5. Business Case for SEO


Fortunately, SEO has a more consistent place at the marketing table for organizations. Attribution, however, remains a common struggle for marketers.

SEO-specific tools often do not provide predictable and even real-world ROI figures.

There is nothing worse than participating in an SEO campaign and only being able to generate SEO statistics such as rankings, impressions, traffic and conversions.

Conversions are where we want to start. Then deepen and know the sales and move beyond the referencing and transfer of marketing.

The reporting and analytics tools we rely on for SEO can sometimes fill the void, but we often need to find ways to integrate and tag prospects and sales as they succeed in closing the loop. or to get a manual feedback from sales and stakeholders to connect all partners. dots.


6. What should be your content strategy?


Content is a fuel for SEO and there is no conflict as to value and need.

The challenge is that we have many tools to evaluate content that is well positioned on our sites and our competitors.

We can find mentions and links, and find ways to reverse engineer what Google likes in a page or topic.

The challenge is that we can not get the exact answers or adapt what works best for our company or our customer through SEO tools.

We can not (and should not) copy competitors or other people from the industry. Duplication will not get us anywhere.

We need to leverage knowledge about content types, format, commitment triggers, call to action, and how to make it meaningful to the user, in our own way, and make it plan and strategy.

We can use the tools to get this information, but in the end, the configuration and the strategy is incumbent on us, we are looking for the resources and the position of the brand as a last resort.


7. How to focus and pace your work


There is a lot of content on how to prioritize SEO work. Some tools will even evaluate a site and give priority to recommended updates.

However, the priority and process of an SEO project or campaign can not be automated or correctly communicated by the technology.

We should use tools to manage, learn from and organize the work.

We need to trust our experience and expertise to review recommendations and ideas, prioritize and resize them.

While the greatest number of errors on the page can be reported as text missing image alt image, focusing on thousands of updates in this category rather than on a few handles in a more influential category can be a loss of time.

Over time, this is an area in which I look forward to seeing the emergence of artificial intelligence in catching up the human brain and in decision-making.

Conclusion:

I never want to go back to the beginnings of SEO, where much of the work was done by hand.

There are many search, discovery, measurement, benchmarking, and analytics tools that can save time, provide information, and really help with SEO strategy and execution.

Although we have many advanced technologies, there are still some things that SEO tools can not do and we need to provide our unique value as SEO professionals to fill this gap by interpreting and linking marketing goals together. and more ambitious sales. to achieve SEO.

Tags: seo,seo tools,seo tutorial,seo tool,seo 2019,seo tips,seo tools for youtube,best seo tools for website,seo tools for blogger,seo tools for website,best seo tools for beginners,what is seo,seo optimization tools,seo ranking tools,keyword research tools,seo backlinks tools,seo tools free,best seo tools,seo tutorial for beginners,search engine optimization,seo tools 2019,seo techniques,website seo 

Post a Comment

0 Comments