The main SEO mistakes you need to avoid from an SEO expert



SEO can be a difficult task to tackle as a business owner. That's why it makes sense to use the services of an SEO expert who can help you understand everything.

Whether it's using bad keywords or writing poor quality ads or poor quality, here are the main SEO mistakes you should avoid.


What is SEO?

Before getting into the most common SEO mistakes made by companies, it is best to answer the question of what SEO is and how it works.

So, what does SEO mean? This is the acronym for Search Engine Optimization.

This is about optimizing your website so that Google and other search engines rank it higher and put it on the first page when someone searches for a specific keyword.

Now you can have a higher rank for both biological and non-biological research. Non-organic searches are the paid listings you see at the top and bottom of a Google search page.

These are great, and the potential return on investment is significant if you can use Google ads properly. However, it is good to try to be at the top of the page for an organic search.

This means that if someone searches for "the best ice cream in San Diego", your ice cream store will appear as the number one result.

How do you get there? You optimize your content! You can do it in several ways:


  • Improve the user experience of your website. Google loves to rank websites that give users an unforgettable experience when they visit their page.
  • Fix broken links. Google does not like to rank sites with broken links.
  • Constantly publish quality and informative blog content. Include a lot of interesting keywords and make sure you always bring value.

These are just a few of the ways to optimize your website to improve your SEO.

However, knowing what to do does not mean that effectively implementing all these aspects of SEO.

Often, companies make small mistakes that cost them dearly in the long run. Here's what to avoid.


Use only short keywords

If you're just starting out with SEO, it's pretty rare that you're going to rank for a short-tailed keyword.

Why? These are keywords that have three words or less. Usually they only have one word. They not only tend to have a lot of competition, but are also pretty general.

Using the example above, imagine that you are trying to rank the keyword "ice cream".

Not only will it be difficult because there is a lot of online content on the ice. But you are not going to attract the right types of customers because they will not be looking for ice cream specifically in San Diego.

When doing your own keyword research, it's best to focus more on longtail keywords.

The competition for these products is generally much lower, but it is also because the search volume is also lower.

Imagine that you are looking for an "SEO Expert," then a "need to call an SEO expert in San Diego."

The latter probably has only some research, but those who are looking for it are ready to buy, sign or engage in what they are looking for.


Neglecting your Google My Business page


As a local business, you need to target and attract local customers. One way to do this is to optimize your keywords for local searches.

However, if you have not set up a "My Google Business" page, you are not ready to completely convert this search to full conversion.

Google continues to place importance on searches near me, making My Google Business listing crucial.

54% of smartphone users use Google Search to find business hours. 53% use it to find a route to a local store.

This means that if someone in your area is looking for a "fitness supplement store near my home", you will want to update your My Business page with times, directions, a phone number, and more.

This is your opportunity to establish the presence of your brand and ensure customers can contact you easily.


Focus only on page referencing

SEO on page refers to optimizing your website with keywords and quality content.

While this is a crucial part of any digital marketing strategy, it's also important to think about out-of-page SEO.

This is where most business owners fail. They focus far too much on writing blogs and social media hashtags optimized for SEO, which they forget to reinforce their online presence elsewhere.

To avoid making this mistake, schedule time each month during your normal content creation hours to create content for other websites.

It may look like:


  • Writing quality and informative blogs for other websites in your area. If you are a veterinarian, for example, write a blog every month or every week at a pet food store in your city.
  • Create infographics with advanced statistics. Publish them as soon as the statistics are published. Other companies will probably post them on their blogs and send you back to you.
  • Answer questions on forums such as Quora. Use keywords in your answers and bring real value. You are trying to establish yourself as an authority in your area.

These are just a few ways to do off-page SEO. The important thing is that the content you post on other sites is rich in keywords and links to your website.

If you really want to increase your SEO game off page, focus more on social media marketing.

Your social media accounts obviously have little to do with your current website. However, establishing a strong presence on social media can dramatically increase the traffic on your website.

Think about investing in areas such as YouTube's influence marketing and creative marketing strategies.

This is an entirely separate aspect of digital marketing. If you want to do this, it is best to hire a qualified social media marketing expert.


No regular website audits

Most small business owners are so busy with other aspects of running a business that they often forget to check their own website once it is operational.

However, broken links can have a negative impact on your SEO rankings.

404 errors affect the user experience of your website, which is part of what Google examines when it ranks your pages.

When you invest so much time and effort into small business marketing, it's silly to leave a small mistake such as a broken link affecting your rating.

An SEO expert will do this automatically for you, but if you want to do it yourself, you need to get Google Analytics.

It is best to optimize and create error pages that contain links to other areas of your site.

This means that if a link is broken, at least when a user arrives on the error page, it will be redirected to other potential pages in order to continue browsing your site.

In addition to fixing broken links, regular website audits help ensure that all your content and keywords are up-to-date.

Examine your blogs and see if you can update them with recent information. You will probably see it at the beginning of each year when companies start updating the old 2018 blogs, for example with the new 2019 data.

Take advantage of this time to optimize your keywords as well. Do more research and make sure you do not continue to work with keywords that are not popular or that are too competitive.


Do not publish valuable content

You have probably heard of the phrase "the content is king". It's so true.

A few years ago, companies could refer to their work simply by writing bad quality blogs as authors stuffed with keywords. Google had not yet created an algorithm capable of going beyond this kind of cunning.

Now Google has understood the tips. To rank, you must write valuable and high quality content.

Not only that, but your readers will also know the difference. SEO is about getting people to your website. When they do, you will want them to develop a sense of trust in your business.

This means that you provide them with valuable content that answers their questions without trying to sell them anything.

Adopt good writing practices that ensure the balance between direct response copy and purely informational content.

You can do it by:


  • Publish practical articles each week. Explain to customers how to use your product or how to improve their lives in one way or another.
  • Answer the questions in the blog comments. Interact with your audience and answer their questions in a timely manner.
  • Create blog content around questions, ideas and lifestyles that interest your target audience.

The latter is a big estate with a lot of potential that most people do not exploit.

The idea of ​​publishing informative content is to keep readers on your page longer.

If you have a small surf shop in San Diego, for example, it is likely that your target audience will appreciate things like wildlife conservation, clean water efforts and general environmentalism.

Even if it has nothing to do with your business directly, publishing content on these topics will ensure more organic traffic.


Think like a business owner, not a customer


As a business owner, it's easy to get lost in the details and look only at the big picture.

This is a huge mistake when it comes to SEO. You have to think like a customer to earn SEO.

This starts from the beginning when you create the most basic keyword list. As a business owner of a digital marketing agency, you might think that people would simply search for the keyword "digital marketing agency".

Instead, try to put yourself in their shoes. If you need digital marketing services, what would you look for in Google?

It is likely that you are looking for something more specific, such as "digital marketing services close to home" or even "how to optimize my blog for more traffic".

If that helps, try searching for yourself on Google. Start with a keyword or basic question and see what the AutoComplete feature sends you.

This will give you a good idea of ​​what people in your area are looking for and want to know.

Here, it's important to talk about keyword stuffing. Now that you've found your ideal and highly targeted keywords, you need to balance their inclusion in the copy of your website.

Avoid overloading your blog and keyword web content as Google can recognize it and automatically penalize your page.


Do not get help from an SEO expert

We recorded the biggest mistake for the end.

When it comes to optimizing your content, increasing your rankings on Google and building a strong brand presence, the biggest mistake you can make is not getting expert help in SEO.

After reading this article, it is probably clear that many factors are involved in good SEO.

With so many factors, strategies, and techniques, it's hard to formulate a solid SEO strategy if you're not an expert in the field.

If you make and sell pastries, you would not give that part of your business to someone who has never used an oven before, right? The same goes for digital marketing.

Post a Comment

0 Comments